What You Need to Know to Run an Effective Campaign
Crowdfunding is often overlooked as an option to raise capital. Traditionally, entrepreneurs had two options to raise funds to start or scale up their business. They could either get a loan or give away ownership to investors.
Because of the risk involved in the early stages of a small business, founders had to give up large blocks of equity to entice an early-stage equity investor. On the other hand, having to make interest and principal payments for debt financing can, at best, slow growth or even cripple a company during its fragile early stages.
Crowdfunding is a viable option to preserve both equity and eliminate the need for debt.
So, why doesn’t every founder use crowdfunding to raise money? The answer lies in the fact that many campaigns simply fail. The reason is that the people running the campaign are using traditional marketing rules and crowdfunding does not respond well to traditional marketing.
Crowdfunding is not traditional fundraising and requires businesses to use a completely different set of marketing concepts. You can’t expect to simply create a campaign an expect the money to roll in. It requires knowledge and forethought to create a crowdfunding campaign to reach your funding goals.
If you’re serious about starting a business and considering crowdfunding as an option, you don’t want to miss this course.
In this course we will look at what it takes to run a successful campaign by looking at:
- The pros and cons of fundraising options.
- The 3 types of crowdfunding options.
- Why crowdfunding is different from other ways of raising capital.
- The typical crowdfunding backer.
- How crowdfunding can help predict demand.
- How the world has changed that makes crowdfunding even more viable today.
- The 14 most popular crowdfunding platforms and which one you should choose.
- The 11-step process to improve your odds of having a successful campaign.
During the course, you will hear from entrepreneurs that have run successful crowdfunding campaigns and what they learned for the experience. We will dissect several past campaigns to provide you real-world examples that you can model for your campaign.
The course includes:
- 5 hours of on-demand video in 18 lessons
- 47 supplemental articles
- 2 downloadable resources
- 6 campaign examples
- 1 Free eBook when you complete the course
What you’ll learn
At the end of the course you will have a general understanding of what it takes to run a successful crowdfunding campaign.
Are there any course requirements or prerequisites?
This course assumes you have no prior experience with crowdfunding.
Who this course is for:
Anyone considering crowdfunding to start or scale up a business.
